About me

My background

I'm Dutch, and I've lived in London for most of my adult life. I've always been drawn to practical problems: everyday things that are more confusing, repetitive or frustrating than they need to be.

I previously worked on digital products at Citymapper and Monzo. Now I work directly with small businesses, creating useful AI automations and carefully designed websites.

I like listening closely, working out what the real problem is, and making something that feels clear and manageable. Whether it's an automation or a website, I want people to understand what I've built and feel that it genuinely belongs to them.